Music Superfans Are Younger, More Social And More Engaged, Says New Luminate Study
New research from Luminate suggests that age plays a major role in how music superfans engage with artists, communities and fan culture. The study, based on Luminate’s U.S. Music 360 data, explores how different generations behave as music fans, from attending concerts and buying merchandise to engaging in fan fiction, livestreams and online communities. According […]
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