Gen Z Is Now Outspending Millennials On Live Music In The USA
Gen Z concertgoers are spending more on live music than millennials in the United States, according to new data from entertainment analytics company Luminate. The company’s latest Live Music 2026 report found that Gen Z attendees spent an average of $101 (£75) per month on live music during the first quarter of 2026. By comparison, […]
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