Music Marketing | haynz.com

Olivia Rodrigo Launches Exclusive Linktree Sticker Pack To Promote New Album

Olivia Rodrigo has partnered with Linktree to launch an exclusive sticker pack and interactive page theme inspired by her newly released album, you seem pretty sad for a girl so in love. The collaboration coincides with the rollout of Linktree’s new stickers feature, giving users a new way to personalise their profile pages through movable, […]

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Charli XCX Brat Card Becomes Real As Cash App Launches Limited Edition Fan Credit Card

Charli XCX’s fictional “Brat card”, first seen in her mockumentary The Moment, has become a real product after Cash App partnered with film studio A24 to launch a limited-edition card for fans. The card became available on 25 February 2026 for $5 to Cash App users and includes exclusive features such as concert presale access

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Bebe Rexha Announces Independent Visual Album ‘Dirty Blonde’ And Invites Fans To Shape Its Rollout

Bebe Rexha has confirmed her new album, Dirty Blonde, out 12 June via EMPIRE, marking her first major release as an independent artist. The Grammy-nominated singer introduced the project with a four-minute supercut previewing all 13 tracks, giving fans an early listen while revealing snippets of accompanying visuals. Fans can now vote online for which songs they want released

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Ed Sheeran’s Play Album Gets Innovative NFC Lanyard Release

Ed Sheeran has added a modern twist to traditional album sales with the launch of Play, released on 12 September 2025. Alongside its streaming push, Sheeran introduced a unique piece of merchandise that doubles as a chart-eligible format: the Play Portman Road Commemorative Lanyard. What are Ed Sheeran’s Play NFC lanyards? The pink lanyards, created

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Budweiser’s Cannes-Winning TikTok Campaign Slammed For Unpaid Music Use

Earlier this month (June 2025), Budweiser’s Iconic Sounds campaign picked up the Grand Prix at Cannes Lions for Audio and Radio. But the brand is now facing widespread backlash, not for the idea itself, but for how it sidestepped music licensing. The campaign featured one-second snippets of iconic songs by Beyoncé, The Beatles, Taylor Swift,

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