The Beatles are getting a major new London attraction, with an official immersive fan experience set to open at the band’s former headquarters at 3 Savile Row in 2027.
The new museum, titled The Beatles at 3 Savile Row, will give fans access to the iconic Mayfair building where Paul McCartney, John Lennon, George Harrison and Ringo Starr recorded parts of Let It Be and performed their final public concert on the rooftop in January 1969.
For the first time, the seven-storey building will fully open to the public, featuring memorabilia, previously unseen archive material, rotating exhibitions, a gift shop and a recreation of the band’s basement recording studio.
Fans will be able to visit the famous rooftop
One of the biggest draws will be access to the rooftop where The Beatles staged their legendary final live performance, later immortalised in The Beatles: Get Back directed by Peter Jackson.
The rooftop concert, performed without prior announcement on 30 January 1969, famously brought central London traffic to a standstill before police shut the performance down.
McCartney said:
“There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Starr added:
“Wow… It’s like coming home.”
Paul McCartney says London needed an official Beatles attraction
Speaking to BBC News, McCartney explained he had long felt London lacked an official Beatles destination despite the city’s deep connection to the band’s history.
He said:
“Tourists come to England and they can go to Abbey Road (Studios zebra crossing), but they can’t go inside (and) it snares up the traffic and the drivers get really annoyed.
“So I thought this was a terrific idea.”
The building served as the headquarters for Apple Corps between 1968 and 1972. Even after the group split in 1970, the band continued using the property as a base for business operations before eventually selling it in 1976.
McCartney also hinted at the interactive nature of the experience, saying:
“Well, you go in on the ground floor, and there’s memorabilia and stuff like that. Then you work your way up through the building, and (see) various things that happened here and there, until you get to the top, where you go out on the roof and pretend to be a Beatle.”
London finally joins Liverpool with official Beatles tourism attraction
While Liverpool already attracts millions of Beatles fans annually through venues including The Beatles Story and The Cavern Club, neither attraction is officially licensed by the band.
The Savile Row project will become the first official Beatles museum experience in London, giving fans direct access to one of the most important locations in the group’s history.
Interest in Beatles-related tourism has surged again in recent years following the success of Peter Jackson’s Get Back documentary, renewed vinyl sales and continued streaming dominance across generations.
