Pepsi has ended its partnership with Wireless Festival following mounting backlash over the booking of Kanye West as the event’s headline act.
The festival is scheduled to take place in July at Finsbury Park, but now faces uncertainty after losing a major commercial sponsor and coming under increasing political scrutiny.
Political pressure intensifies over Kanye West booking
The controversy escalated this week after Keir Starmer criticised the decision to book West, calling it “deeply concerning” in comments first reported by The Guardian.
The Prime Minister pointed to the artist’s history of antisemitic remarks and inflammatory public behaviour, adding to a broader government stance that such issues must be taken seriously to protect community safety.
West, who legally changed his name to Ye, has faced sustained criticism in recent years. His recent activity has reignited debate, including backlash over a track titled Heil Hitler and reported attempts to sell merchandise featuring extremist imagery.
Sponsorship fallout and wider industry response
Pepsi’s withdrawal represents a significant commercial setback for Wireless, which has built its identity around major global headliners and brand partnerships.
The decision reflects growing pressure on sponsors to distance themselves from controversial figures, particularly when public and political scrutiny reaches this level.
