Olivia Rodrigo has partnered with Linktree to launch an exclusive sticker pack and interactive page theme inspired by her newly released album, you seem pretty sad for a girl so in love.
The collaboration coincides with the rollout of Linktree’s new stickers feature, giving users a new way to personalise their profile pages through movable, customisable visual elements. The feature is available to all Linktree users, while additional layout options are being introduced for Pro subscribers.
Olivia Rodrigo becomes first creative partner for Linktree stickers
Linktree has selected Olivia Rodrigo as the first artist to collaborate on its new stickers feature, using the launch to connect fans directly with the visual identity of her latest album.
The custom sticker pack includes objects inspired by the album’s artwork and aesthetic, including pink kitten heels, a pink electric guitar, a locked journal and a pothos plant.
Users can place stickers anywhere on their Linktree page, layering, rotating and rearranging them without affecting their existing links or content structure.
Alongside the stickers, Linktree has introduced its first interactive artist theme, which automatically applies the Olivia Rodrigo sticker pack to a user’s page before allowing further customisation.
New album inspires fan-focused digital experience
The partnership centres around Rodrigo’s album you seem pretty sad for a girl so in love, released on 12 June 2026.
By building the stickers around recognisable visual elements from the album campaign, Linktree is giving fans a simple way to reflect their connection to the project across their online profiles.
Rather than requiring users to design pages from scratch, the pre-built theme creates an instantly recognisable look that can then be personalised further.
The move reflects a growing trend in music marketing, where artists extend album campaigns beyond streaming platforms and social media into digital tools that fans use every day.
Not Olivia Rodrigo’s first Linktree collaboration
This is not the first time Rodrigo and Linktree have worked together on a fan-focused customisation campaign.
In August 2023, ahead of the release of her second album, GUTS, Linktree launched its first-ever artist-branded theme in partnership with the three-time Grammy winner.
The free theme allowed fans to customise their Linktree pages with visuals inspired by the album while also providing direct access to merchandise, pre-save links and Rodrigo’s latest music releases.
At the time, Linktree described the project as its first custom theme collaboration, making Rodrigo one of the platform’s earliest major music partners.
Music marketing moves beyond social media
The latest collaboration highlights how artists are increasingly using digital platforms to deepen fan engagement beyond traditional album promotion.
Custom themes, stickers and creator tools allow music fans to publicly display their support while helping artists maintain visibility across multiple online touchpoints.
For Olivia Rodrigo, whose fanbase remains highly active across social media and creator platforms, the Linktree partnership offers another way to extend the visual world of her latest album beyond streaming services and into everyday digital identity.
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