Charli XCX’s fictional “Brat card”, first seen in her mockumentary The Moment, has become a real product after Cash App partnered with film studio A24 to launch a limited-edition card for fans. The card became available on 25 February 2026 for $5 to Cash App users and includes exclusive features such as concert presale access and a custom Brat-themed payment interface.
The idea originated in The Moment, a satirical mockumentary directed by Aidan Zamiri that plays on the branding culture surrounding the singer’s hugely influential 2024 album brat. In the film, a fictional bank called Howard Stirling signs Charli to a partnership and releases a bright green “Brat card” credit card as part of a tongue-in-cheek marketing deal.
The brat card moves from fiction to reality
The joke product quickly gained attention after the film’s release, especially among fans already immersed in the visual identity and cultural momentum surrounding brat.
To promote the film, A24 first released a $10 replica prop version of the card. The limited merchandise item sold out within hours, demonstrating demand for a real version.
Cash App then partnered with A24 to turn the concept into an actual product. The company launched a limited-edition Brat Cash App Visa Card that mirrors the design seen in the film, including the distinctive neon “brat green” colour.
Fans who obtain the card unlock a customised Brat-themed payment pad inside the Cash App platform and access to concert presales connected to the company’s music partnerships.
Cash App expands its music partnerships
According to Zack Ashley, global head of brand partnerships at Cash App’s parent company Block Inc., the collaboration fits with the company’s existing strategy of working directly with artists and cultural partners.
“Luckily, Cash App is no stranger to unique card designs or celebrity-partnered launches,” he says. “For example, we partnered with [singer and rapper] Shaboozey last year to launch our tortoise card. Merging financial literacy with the latest cultural influences is our bread and butter, so we were well-equipped to move quickly and match fan demand at a fast pace.”
The company reacted quickly to the online response to the film. The card was launched within roughly a month of The Moment premiering at the Sundance Film Festival.
Ashley described the Brat card as part of a wider effort to rethink how fintech brands connect with younger audiences.
“Our 57 million monthly active users are predominantly gen z and millennials, so we really focus on partnering with the talent they look to and engage with frequently, such as A$AP Rocky and Sabrina Carpenter.”
He added that the company approaches these collaborations as creative partnerships rather than simple endorsements.
“We don’t see our talent partnerships as mere brand ambassadors; we view them as true creative collaborators. We seek to provide a creative platform for them to tell unique stories that resonate with their fans, and in turn with our customers.”
Appealing to Gen Z music culture
Cash App’s music partnerships already include presale ticket access for shows linked to artists such as Chappell Roan, Kendrick Lamar, SZA, Sabrina Carpenter and The Weeknd.
Ashley acknowledged that marketing to younger audiences comes with challenges.
“So a main challenge is earning their attention without forcing it,” he says. “Teaming up with the music artists, athletes, and actors they already love allows us to achieve that naturally.”
The campaign builds on the cultural momentum surrounding Charli XCX’s brat era, which has extended beyond the album itself into tours, film projects and wider pop-culture collaborations.
Charli also acknowledged the card directly on her Instagram Story, referring to it as “the real Brat card”.
